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How to Create a Powerful Brand Identity – AdMonks

September 21, 2020

Hello everyone, one of the best branding agency in Dubai – AdMonks is back to you with yet another blog regarding how to Create a Powerful Brand Identity.

A strong brand identity does not happen overnight. You can’t pick a few colors and put a logo together. You need to approach your design strategically. It requires a team with deep thinking, strong communication and design skills, and a close understanding of your brand.

With the right guidance, you can move through the process effectively and create a better brand identity. Fortunately, we can provide that guidance.

What Is a Brand Identity?

Branding Pro-Marti Numeire defines brand identity as “the outward appearance of a brand, including its name, trademark, appearance, and interactions.” For us, brand identity is the sum of how your brand looks, feels, and speaks to people. (Sometimes it includes sound, taste, experience, and even smell.)

Ultimately, a brand identity is a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to interact with you.

What Does a Brand Identity Include?

A logo and color palette alone does not create a brand identity. When designing your identity, you need to create a comprehensive visual language that can be applied to everything from your website to packaging. Depending on your brand (the type of content you intend to create), your needs may be broader, but a basic brand identity includes:

Logo
Colors
Typography
Design System
Photography
Illustration
Iconography
Data visualization
Interactive elements
Video and motion
Web design

The Keys to a Strong Brand Identity

That is, just because you designed those elements does not mean they are effective. You need to have a strong brand identity for your internal team (e.g. brand ambassadors, content creators) and the people you interact with (e.g. users). When you start the design process, make sure your brand identity is:

Distinct: It stands out among competitors and catches people’s attention.
Memorable: It makes a visual impact. (Consider Apple: The logo is so memorable they only include the logo—not their name—on their products.)
Scalable and flexible: It can grow and evolve with the brand.
Cohesive: Each piece complements the brand identity.
Easy to apply: It’s intuitive and clear for designers to use.

How to Build a Brand Identity

We have prepared this step-by-step guide for you to discredit the process and create a brand identity. While this process may seem intimidating, we have been through it many times with our creative partners (through our rebranding), so we know firsthand what mistakes to avoid and how to make it easier on everyone.

If you are in the early stages of preparing to rebrand your brand and are not sure where to start, follow these tips to move the process smoothly and build a strong brand identity that sets you up for success.

Complete Your Brand Strategy
Dig Into Your Current Brand Identity
Know Your Personas
Identify Your Competition
Write Your Creative Brief
Brainstorm Your Visuals

So in this digital era, a strong and excellent brand will always exist. The brand that users know is your brand. Through branding, customers will understand your business. Often many companies do not realize the importance of branding their company. We will help you to properly brand your company. Feel free to contact us at AdMonks, the best branding agency in Dubai.

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The Importance of Branding – AdMonks

By Ad-monks

In Best branding agency Dubai, Branding agency UAE

July 27, 2020

Recently, we have been getting a lot of comments and questions about the importance of branding for an organization. And if you are looking for the best branding agency in Dubai? Don’t worry, AdMonks is here.

Let’s get started without a set time!

What is branding? Most businesses now face the problem of getting more sales and customers. Whether it is an online business or an offline business, maximizing profits is the same goal. You have to work hard to be the best in the market.

All businesses face up to the top, but it’s not as easy as it sounds. The right plan will bring your business a little closer in the process of achieving your goals. If you are struggling to achieve your goals, branding may be the best way to grow your business. So let’s discuss what branding is.

Branding is the method of representing your business to people. It creates a design, image, or logo that identifies your business and helps it stand out from the competition. This is basically something that will change your business from competitors. It helps you create your business as a brand.

What is the purpose of Branding

The goal of branding is to make people understand what your brand is for. Most people think of branding as telling people about your unique selling point (USP), but it’s all a way to communicate with people.

You have different ways to communicate with your brand messages such as emails, advertising, packaging, sponsorships, partners, and the environment in which you work.

What your customer thinks about these causes your brand image to take shape. Your brand information should be clear and strong. It all depends on the business you want from branding. After all, it helps to create a positive image for the customer.

How to do Branding

You need to create your brand offer. The brand offer is what your customers expect from you. It can be like delivering the best or making the best. Once you have done this, you need to follow the steps outlined below:

Define your brand:

You need to define your brand in a way that makes it clear to people about your purpose.

Create a logo:

If you already have a logo, that’s great, but if you don’t have it, users can easily find you by creating a logo that is easy to remember and placing it in all your business locations.

Tell about your brand message:

Make your brand message as simple as possible and make it clear to your employees and try to follow your brand message at all times.

Build your brand:

You want to work on every phase of your business because when it comes to Branding, little things also matter.

Create a tagline:

Write a meaningful and important statement that shows your brand.

Keep your brand promise:

Your brand will only succeed if you keep your brand promise, otherwise, they will move elsewhere.

Be consistent:

This is the most important thing in creating a successful brand. Each time you need to adapt to your job.

Importance of branding:

In a highly competitive market, it is essential to stand out from the crowd. Your brand can support you and stand out from millions of competitors.

For this, you must have something that sets you apart from your competitors. Branding is important because it builds a unique identity of the business. When your brand profiles provide unique and desirable products, you value them because customers pay more for your products.

Branding creates trust with consumers:

Building trust with customers is one of the main goals of a business. Many companies have achieved this by providing consistent value. Companies can fulfil their brand promises by building trust with customers. Stability has a positive impact on consumers, making it more likely to choose a brand.

To build trust, your brand must be honest and sincere. Customer experience defines your brand identity. Brand loyalty increases with customer trust, so they are more likely to buy your product or service again.

Which is the best branding agency in Dubai?

AdMonks Advertising LLC is one of the leading branding agency in Dubai offering the best branding services to help gain trust & brand-value in the market.

Our Branding services-

Brand Conception
Brand Equity Audit
Branding & Guidelines
Packaging Design

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How to choose the right branding agency – AdMonks

By Ad-monks

In Advertising agency Dubai, Advertising agency UAE, Best advertising agency in Dubai, Best branding agency Dubai, Branding agency UAE, Creative Agency UAE

June 10, 2020

A great branding agency can help you change your business and reach new markets and customers. But how do you decide the right one? Don’t worry, AdMonks can help you. We are the best branding agency in Dubai.

Why work with a branding agency?

Hiring an agency is an important investment. The return on that investment will not be immediate. This can be an invaluable move, even in the early days of your business. Here are some reasons why becoming an agency is the best option for your company.

Keeps business-as-usual ticking over

By hiring an agency, you reserve your in-house resources for the best day-to-day tasks they do.

Expertise and efficiency

An agency can do things faster and more efficiently than your in-house team because they do this every day and get into the fine art.

Market knowledge

Agency professionals have an incredible knowledge base – they meet and work with a wide variety of businesses and learn from everyone. They will have a balanced overview of what’s out there and what’s best for different types of companies.

A fresh perspective

An outsider party cannot identify things about your business. They will have a clear vision of your strengths, weaknesses, and opportunities, and their observations will positively impact your entire business strategy.

So, if you have decided that hiring an agency is right for you, here are some key points on how to do it.

Consider location

Sometimes, a geographically local agency is the best choice because it means you can find and work with their team individually. Later, some businesses prefer agencies to work remotely so that they can utilize the special skills available in big cities, or because they have the agency in the same location as the company’s target market, giving them a natural advantage in shared Culture.

Be proactive, not reactive

The decision to hire a branding agency should be something that you strategically make. Of course, it is in an ideal world. Typically, the question of whether to hire a design or creative agency comes in reply to a specific need. You may have decided to rebrand, you are ready for a shiny new logo, or you are launching a new product with a lot of potentials. While an event may trigger this, make a decision based on the needs of your entire business.

Know where to find branding agencies

Nowadays, it’s much easier to find an agency than your smartphone. You can find lists of creative agencies for hire through online portals such as Agency Finder, AdForum, or Digital Agency Network.

How to compare different branding agencies

Being unique, new, and different is something that an agency can excel at, and many agencies pride themselves on being one of a kind. But the lack of general terms and service descriptions can sometimes make it difficult for potential clients to compare offers and choose between different agencies. Here are some ways to make sure you don’t compare apples to oranges.

Price

Ask the agency about their billing model to see how prices are calculated. Many people use a day rate and charge a fee depending on how much time they spend there. The entire agency may have a mixed day rate or a higher day rate for more senior and talented staff members, such as creative directors.

The day rate may be used to estimate a quote or estimate of work initially approved by you and your agency, or it can be used on an open ‘time and materials’ basis, which expires – the expiration of the project will expand over time.

Another way of billing is to charge a fixed fee. This is where the cost of a product or service is always equal, and this implies that the agency has a well-established process that is usually used by all their clients.

Skills and team composition

Many creative agencies offer a wide range of services, but often they have certain skills that are important, new, and developing. To get a taste of where an agency’s strengths lie, try looking at the individuals who make up their team.

Check out the agencies’ About Us page on their website, or review their profiles on LinkedIn, and see what kind of skill-sets they represent and how many staff members work in each specialism.

For example, are there many senior-level coders and developers but only one copywriter or designer? This may indicate that the agency is more of a design-build or application development project than a creative project.

Awards and associations

Has the agency won any awards? If so, they are likely to be proudly displayed on their website or social profiles. Awards usually classify agencies, for example, the Best Social Media Campaign or Best Small Agency Model. It also applies to associations and professional bodies that may be part of the agency, which group different types of businesses according to their specifications and interests.

Found the agency of your dreams? Don’t worry, AdMonks is here. We are the best branding agency in Dubai.

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Concentrate on Branding, Become a success with AdMonks

By Ad-monks

In Best branding agency Dubai, Branding agency UAE

October 30, 2019

Your branding is your mark in this competitive business environment.
Your success depends upon how big your mark is.

Being an inevitable part of every business, branding required more attention. But you don’t want to be concerned about it once you tie up with Admonks Advertising LLC – the leading branding agency in Dubai.

We live in an era of customers actively inquire before buying a product or service from an organization. So your result mainly depends on how your brand is presented at all digital platforms are really important.

From your website to social channels, local directory listings, LinkedIn staff profiles, in Google, Bing or Yahoo search results, displaying advertising and online reviews, it extends wherever users traffic expected.

Also, you may not be aware of where you will get the customers or which not important source will come to rescue you. Wherever a customer can find the brand they want, online or offline, it should make the best possible impression. The tone, visual style messages, and captions of your brand take pivotal roles here.

Why branding matter?

Your brand is the sum of all the experiences and the best contact point that your customers have with the product. Each element creates an image of your brand in the minds of your customers.

The more synchronized messages are, the more you can control and ensure that it is a positive experience for your client.

If your business has grown organically, it is likely that the only time you touched this was in the initial development of the logo.

Often, new companies and fast-growing companies do not analyze the brand’s strategy until they reach the point of hiring their first marketing manager.

In addition to that, just as technology, its customers, products and services that will evolve over time, your brand also needs to evolve. Reviewing your brand identity, even just to confirm that it is still on its way, is an important part of business growth.

For a better branding process we, AdMonks Advertising LLC- the best branding agency in Dubai offer you the best branding services.

Our highlights as a branding agency in Dubai:-

Always curate good and resourceful content.

Content is relevant to the personality of your brand. Be aware of what to use and what not to use. It adds credits.

Put customer service in focus.

We always make sure social interaction is followed quickly and reinforce your brand.

It is likely that an angry customer will unleash their frustration on social networks, so if the value of your company is to take care of the client, it is vital that the client feels taken care of.

Have a person respond quickly and keep the message of the brand promoted throughout the communication.

Come join your hands with AdMonks Advertising LLC- the leading branding agency in Dubai for a better experience in the branding process.

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Branding strategies to follow- AdMonks

By Ad-monks

In Best branding agency Dubai, Branding agency UAE, Digital marketing agency in Dubai, Digital marketing agency in UAE

August 16, 2019

Hello guys! Hope you all are doing good in your lives today we AdMonks-branding agency in Dubai in this read are gonna share some of the branding strategies that you can implement to improve brand-value.

We have previously posted a blog on the same you can read it here-

1. Establishing the brand name in the crowd-

Gaining a name that will help you to extend the name fame to its products. In most of the cases, the name of the firm can be easily recognized by the name, logo, tagline of that firm.

Example- Nike, Puma, Adidas are the best and the easiest & the most common example to understand the strategy of gaining a name for your brand.

2. Individual Branding-

A Strategy involving the establishment of a brand with a unique identity which is easily recognizable. General Mills, for example, distributes Cheerios, Chex, Cinnamon Toast Crunch, Kix, Total, Trix, and more—and that’s just the cereal division. General Mills also distributes other major brands from every food group.

3. Attitude Branding–

Involves the marketing of a larger feeling that associates with the minds of your customers about the business or services that you’re offering.

E.g- The firms like Nike, Coca Cola, Apple are some of the classic examples of attitude branding.

4. “No-brand” Branding-

A “No- brand” is branding that involving the gaining of anti-brand image.

Generic brands- Save money without doing any kind of advertising
No Logo

Example- Imagine a biscuit with no logo & any kind of advertising itself creates an impact among the customers.

5. Brand Extension–

Brand extension is an instance of using a brand name or logo in order to improve sales.

For example- A shoe company with a great brand value decides to step into making soaps or detergents it automatically helps the firm to gain more value with the new products. The brand name carries its own identity to your product mix.

Well, the above listed are some of the strategies that can help you to gain better brand-value to help you get a cutting edge over the competitors.

And, if you’re looking for the best branding agency in Dubai to help you gain more brand-value in the market. We AdMonks Advertising LLC are here to help you with the world-class branding services in Dubai, UAE.

Come join hands with AdMonks Advertising LLC to become a trustworthy brand in the local & international market all around the world.

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TagBrand design company Dubai